The year was 2007, it was Lions Russian beauty Irina Shayk received her debut big break as she replaced longtime spokesmodel Ana Beatriz Barros as the new face of lingerie line Intimissimi. This opportunity laid root to Shayk skyrocketing career to supermodel status as she stars in plenty of major campaigns and walks for collections like Givenchy, Armani Exchange, and Guess. As the birthplace of her supermodel platform, Shayk returns to her roots as she returns as the star of the Italian lingerie label Intimissimi releasing its annual “The Perfect Bra Book”. First getting her big break with the brand back in 2006, the Russian beauty returns to her roots with the latest sensual campaign.

The 20th anniversary special was shot by popular photographer Sante D’Orazio with hairdo by Harry Josh and Make-Up by familiar Shayk consultant Sae-Ryun Song. Filmed by Kloss Films, the 30-year-old model looks as stunning as ever in the project that goes through the history of bras, as well as giving women pointers on how to choose lingerie best suited for each unique body.

Shayk took to instagram last week to announce her return to lingerie roots with a set of on-set photo, shown below.

Big announcement today: I am back with Intimissimi. Follow @intimissimiofficial for the upcoming news ! #intimissimi @santedorazioofficial @harryjoshhair @saeryunsong @kloss_films

A video posted by irinashayk (@irinashayk) on

Easy like Sunday Morning.. 😚😚 @intimissimiofficial by @santedorazioofficial ✨ @saeryunsong @harryjoshhair @sara_santini #Intimissimi

A photo posted by irinashayk (@irinashayk) on

Speaking with Vogue, Shayk labelled her latest project as a coming back around succession, “It is such an honor to come full circle with the brand that I started with… So much has changed in my career since I worked with them, and I am happy to be a part of the Intimissimi family again.”

Check out the video at the top and see the complete lookbook for the 20th anniversary collection below:



Irina Shayk is a Russian brunette who was discovered by IMG in 2009 after a three-year run with original spokesmodel position with Intimissimi. Her career includes a 2010 accomplishment as Glamour named Irina International Model of the Year. No longer with IMG, Shayk is currently signed with The Lions in the States and Select Model in London. Shayk is apart of this year’s class of swimsuit models inside the 2016-edition of Sports Illustrated Swimsuit for a ninth-consecutive year.

This month, Irina Shayk walked in ’16 Fall/Winter’s Miu Miu and Givenchy show. Shayk is scheduled to be on the current-April cover Interview Germany and Vanity Fair Italy. Shayk was featured in an editorial in the previous issue of Interview Germany shot by Charlotte Wales. The Vanity Fair Italy cover will showcase a shot by D’Orazio during the Intimissimi shoot.


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