It started out as a regular cover shoot. Gorgeous Australian-bred model Nicole Trunfio posing for pictures for Elle Australia showcasing clothes by top designers like Prada. But when Trunfio took a break from posing to breastfeed her baby boy Zion Clark, editors noticed the sweet mother and child moment. “This wasn’t a contrived situation: Zion needed a feed, Trunfio gave it to him, and when we saw how beautiful they looked we simply moved her onto the set,” Elle’s editor-in-chief Justine Cullen wrote in her editor’s letter. “It was a completely natural moment that resulted in a powerful picture.”

The photo by Georges Antoni is now on the cover of the subscriber editions of Elle Australia. When Trunfio saw the picture, she told Cullen how much the image moved her. “When I saw the cover of me breastfeeding, which was unplanned and just natural, I teared up and thought, ‘Wow this is such a special moment where my worlds have collided’.“

This is Trunfio/Elle’s first collaboration. Elle decided to run with the moment and made it the official cover of the May issue. While it appeared all parties involved agreed on the cover shot; however, it being mentioned that the general public is not as pleased with the cover like the covermodel who signed with IMG/Viviens in 2002.

The image has struck a cord on social media, with the hashtag #normalizebreastfeeding taking off. It’s especially powerful at a time when women publicly breastfeeding their children is sometimes seen as something that should be hidden away. Trunfio looks radiant, happy, relaxed. The image captures a beautiful, everyday motherhood moment (except of course the ultra-glamorous aspect, breastfeeding can be painful, exhausting, and messy). “I obviously don’t look like this or wear [this] while I am breastfeeding, but this stands for all women out there, whether you breastfeed or not, we gave birth, we are women, we are mothers,” Trunfio posted on her Facebook page.
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However, while Trunfio praised Elle for making a bold, “encouraging, positive, and healthy statement,” the magazine is under fire for sending the issue only to subscribers instead of selling it on the newsstand. The newsstand picture features the model holding her son, but she’s covered up and wearing a dress. It does seem curious that the magazine should celebrate openly breastfeeding only to hide it from newsstands.

In related Trunfio news, the 29 year-old supermodel shot an ad campaign for lingerie line during her pregnancy called, Pleasure State. More as this story develops.

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