In a press release American retailer, EXPRESS, Inc. announced today that bombshell, Kate Upton will be their brand ambassador for the launch of their fall 2014 denim campaign. Not only is this Upton’s first ad campaign for EXPRESS, but this is also EXPRESS’ first celebrity spokesperson to front their ad campaign in over a decade. In the press release Upton comments, “I grew up wearing EXPRESS jeans…When I’m not dressing for the red carpet, I love to dress up in a pair of great fitting jeans and boots. It’s my go-to look.”

An exclusive launch party, “A Date With Denim and Kate Upton,” will be held next Tuesday at the EXPRESS Times Square in New York City and the collection will be available in stores and only on July 7th.

Upton is currently represented by IMG. See the post titled, “Kate Upton Fronts a Red Lip for Bobbi Brown’s New Campaign,” to read more about Upton’s latest adventures in the modeling industry.

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