It definitely most certainly appears that third’s time a charm for the British bombshell. Rosie Huntington-Whiteley has teamed up with Paige Denim for the third consecutive season as the face of the LA-based brand’s spring-summer 2016 campaign. Photographed in Los Angeles, Rosie oozes retro glamour with sex-kitten waves and a glossy lip. The British beauty, who recently launched her own makeup line, looks casual cool in a mix of denim shorts, suede jackets and feminine blouses. Paige Denim released a campaign commercial on January 22nd via YouTube to accompany the unveiling of the ’16 S/S collection shown above.

Whiteley has been the face of the denim seasonal campaign two consecutive times previously starting in 2014. Whiteley debuted with Paige Spring 2014 on the LiveinIt campaign and followed up with the Fall 2015 campaign. Paige Denim released several behind-the-scenes visuals via the company’s YouTube channel, including an interview with Rosie and the company’s executive.

Discovered fresh out of High School in 2003 by Elite. The 28-year-old brit-rooted is currently signed with IMG Models, also home of high-profile models Chrissy Teigen, Bella & Gigi Hadid, and Ashley Graham. Whiteley is on the current cover Glamour UK.

The Spring/Summer 2016 collection is available for purchase now on Paige.

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