Iggy Azalea returns to her Aussie roots as the new face of the Australian-based apparel Bonds. Breaking the news via her Instagram late-April with several behind-the-scenes photos from the look book shoot. Iggy comes on board during the apparel’s 100th Birthday celebration campaign. An excited Azalea posted this shot with the following caption:
The Wilhelmina 24 year-old is coming off a fresh U.S. run as the face for popular brands including Forever 21, Steve Madden, and Revolve. This is Azalea’s first enlistment with an Australian brand since signing a contract with Wilhelmina. This is also Azalea’s debut as a face of an Australian brand as well. Past spokesmodels for the Australian-based apparel includes Kelly Gale, Todd Lasance, and Riley Keough. Bonds released an official press release speaking on Azalea joining the new Bonds campaign; stating:
“You’ve heard the news and seen the first pics, now here’s your first exclusive look at Iggy Azalea doing her thang for Bonds! The global superstar joins Bonds as we continue to celebrate our 100th birthday (major!) and to help us launch a brand new basics range.
As you can see from this behind-the-scenes glimpse into her photo shoot, Iggy not only knows how to work the camera, she’s also someone who epitomises body confidence and self-esteem. It’s because of this that she’s become such a great role model for women and the perfect choice as our latest Bonds ambassador.
Iggy is also the face of our new #BONDS100 basics range, kicking off the campaign with a new women’s underwear collection that mixes statement-making monochromes with eye-popping native prints and logo-branded waistbands.”
Above, check out the official BTS promotion released by Bonds starring Azalea during the production of the #Bonds100 campaign.
Azalea was last seen on Australian soil on the cover of Maxim’s Australian Extension publication back in November 2014. Azalea was proclaimed the sexiest woman on the planet as the number-one selection on the publication’s annual Hot 100 special. A selection Azalea was honored to receive; however, upset with the publication for the use of photos from previous prints and not allowing the Sydeny-born to submit brand new print.
Back in the States, Azalea is on the current cover of Marie Claire. Azalea signed with Wilhelmina back in 2012, last April, she detailed her deal with the iconic agency to Daily News (See: Iggy’s Deal No Different Than Chris Brown).
- Amethyst Amelia Kelly
- Bonds Apparel
- Bonds Australia
- IGGY AZALEA
- Kelly Gale
- Marie Claire
- Riley Keough
- Todd Lasance