Marc Jacobs has been known for eccentric advertisement campaigns and casting models who are definitely individuals to say the least.
Real, everyday people were casted as models for Marc by Marc Jacobs fall 2014 campaign.
Over 70,000 photos were entered through Instagram with the #CastMeMarc under their photo.
30 of the contestants went to New York and David Sims photographed the final nine people that were chosen to be casted.
WWD released three of the vibrant, unique photos with Marc Jacobs typed across the ad.
Keep a look out for the rest of the photos and a behind-the-scenes video.
Photo courtesy of WWD