Australian Supermodel Elle Macpherson Creates, Designs, & Face New Collection, ‘The Body’ With Bendon Group
Australian Supermodel Elle “The Body” Macpherson makes a return to modeling at the fabulous age of 50 year-old. It also appears that the record-breaking model the industry in her very own campaign for lingerie collection; Elle Macpherson Intimates. The collection is being distributed worldwide by the Bendon Group exclusively through retail giant JCPenny. As the face of the new collection, Macpherson makes her return to modeling after a hitaus to be a host and executive produce of modeling-related programs NBC’s Fashion Star and British and Ireland’s Next Top Model. Macpherson’s appears timelessly beautiful as her body appear to not aged since her 80’s debut.
When asked about her reason behind creating a lingerie line, “As a model, you get dressed and undressed a lot, so I really started to care about how certain bras made my clothes look,” Macpherson told Elle Macpherson, who returns in front of the camera with iconic imagery shot in New York by acclaimed photographer Regan Cameron.
Says Elle of the new collection, “I created THE BODY Elle Macpherson Intimates because I believe that a strong silhouette is the foundation of a great body shape, both under clothing and undressed. I wanted to address everyday bras at accessible pricing with unique and easy to find merchandising in a crowded market.”
Macpherson was given the moniker, “The Body” in 1989 by Times Magazine after the release of their cover issue. Discovered during her New York travels by Click Models in 1982, Macpherson accumulated a long and illustratious career as the Australian Girl Next Door and covered on multiple occasions prestigious publications like Cosmopolitan, Elle, GQ, Harper’s Bazaar and Vogue. The Body went on to a record-breaker as she appeared on the cover of Sports Illustrated Swimsuit edition a record five times, a record she began in 1980 and still held by Macpherson to date.
Explore behind the scenes as Elle introduces her new lingerie collection, The Body Elle Macpherson Intimates and the latest commercial for The Body.
- Bendon Group
- Elle Macpherson
- Elle Macpherson Intimate
- Elle Macpherson Intimates
- SPORTS ILLUSTRATED
- The Body